The scandal broke out when a hacker leaked a private video allegedly featuring Alona Alegre in a compromising situation. The video quickly went viral on social media platforms and gossip websites, leading to a frenzy of speculation and judgment from the public.

Alona Alegre was in a highly publicized relationship with James Reid, a fellow Filipino actor, from 2011 to 2013. The two met on the set of the TV series "Princess and Pauper" and eventually became one of the most beloved celebrity couples in the Philippines.