Arousins Ana B ★

: Research uses tools like heart rate monitors and pupil dilation (pupillometry) to measure how deeply a consumer is "aroused" or engaged by an advertisement or product. 3. Anathema: Sexual Health App for Older Adults

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The degree of focus and alertness we bring to a task. 2. The "Sweet Spot": Optimal Arousal Theory : Research uses tools like heart rate monitors