You might think this is just "common sense." It is not. It is cognitive psychology.
: Short sentences are always preferred over long ones, and short words should replace multi-syllabic alternatives whenever possible. Smart Brevity Pdf
When creating a document (PDF, email, or memo), follow this visual structure. You might think this is just "common sense
This article explains what a Smart Brevity PDF is, why you need one, how to create it, and how to use it to transform internal and external communication. why you need one