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An Indian wedding is not a ceremony; it is a month-long lifestyle event. From Mehendi (henna night) to Sangeet (musical night) to the Vidaai (emotional departure), the rituals are content machines. The trending topic in this niche is currently "Sustainable weddings" (banning plastic flowers) and "Crustless weddings" (breaking dowry traditions).

Stop making "Indian Food" videos. Make "The street food of Lucknow: The land of Nawabs" or "The fire cuisine of Nagaland." Specificity kills the algorithm in a good way. www.apna desi tv forum.net