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Московские банкиры - Золотой билет

: While younger audiences favor TikTok, mature users are highly active on OK.ru (Odnoklassniki) and VK (VKontakte) , using them to reconnect with school friends and share family photos. Content Pillars :

The Russian media landscape in 2026 is defined by a significant "aging" of its core audience, with viewers aged 45 and older becoming the primary demographic for traditional and domestic digital content. As major international platforms have exited, this mature audience has shifted toward a "sovereign" digital ecosystem—balancing a long-standing trust in state-run television with a growing reliance on domestic social platforms and niche specialized media. The "Silver" Media Shift in Russia

: Shows often revolve around health advice, gardening, and home improvement, reflecting a lifestyle centered on the dacha (summer house) and domesticity.

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