Beauty brands like Sugar Cosmetics and Nykaa frequently collaborate with Jaipur-based nano-influencers to showcase how heavy kajal and bindis can be worn with Western formals. Fashion labels like Anokhi (based in Jaipur) use user-generated content from local girls to market hand-block prints, bypassing traditional glossy magazine ads entirely.
Beauty brands like Sugar Cosmetics and Nykaa frequently collaborate with Jaipur-based nano-influencers to showcase how heavy kajal and bindis can be worn with Western formals. Fashion labels like Anokhi (based in Jaipur) use user-generated content from local girls to market hand-block prints, bypassing traditional glossy magazine ads entirely.
