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Looking ahead, UPD is quietly positioning itself as a leader in experimental media. The Department of Broadcast Communication (now part of the College of Mass Communication) has introduced electives on and Web3 storytelling .

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This shift has forced legacy media companies to adapt. Hollywood studios and traditional broadcasters are now looking to social media trends to find the next big hit, often casting influencers or adapting viral internet stories into big-budget productions. Challenges in the UPD Era Looking ahead, UPD is quietly positioning itself as