The rise of social media has also given birth to new trends and phenomena, such as the "cover top" trend, where ABGs create and share their own music covers, often using popular songs and showcasing their vocal talents.

Many of these influencers focus on sharing content related to beauty, fashion, and lifestyle, which resonates with young girls in high school. They provide inspiration on how to style outfits, apply makeup, and maintain a healthy lifestyle. Some popular Indonesian influencers, such as Ayu Ting Ting, Dian Sastrowardoyo, and Nagita Slavina, have become household names, with millions of followers hanging onto their every post.