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Some notable contemporary Malayalam films include (2006), directed by Suresh Krishna, which became one of the highest-grossing films in Malayalam cinema; Thegidi (2014), directed by Ranjith Sankar, which explored the complexities of human relationships; and Premam (2015), directed by Alphonse Putharen, which became a massive commercial success.

Furthermore, Malayalam cinema has played a crucial role in promoting Kerala's tourism industry. Films like "God's Own Country" (2014) and "Mylanchi Polika" (2013) have showcased the state's natural beauty, highlighting its potential as a tourist destination. The industry has also collaborated with the state government to promote tourism, with initiatives like the "Film Tourism" project, which aims to encourage filmmakers to shoot their films in Kerala. mallu actress manka mahesh mms video clip new