2015 |work| — Must See

Culturally, 2015 was the "Bass" to our modern "Treble." Marketers began shifting focus from flashy tech to the heartbeat of brands—the people . It was the year of "Deep Down Low," a track that changed the electronic music scene forever

In July 2015 , Microsoft did the unthinkable: they gave away Windows 10 for free. Trying to erase the PR disaster of Windows 8, Microsoft skipped a number (9) and pushed a unified operating system. It was the end of the "PC era" in spirit; Microsoft finally admitted they were a service company, not a software seller. Culturally, 2015 was the "Bass" to our modern "Treble

On a sleepy Tumblr, a user posted a photo of a frayed blue-and-black dress. Within hours, the internet broke. Was it white and gold? Or blue and black? NASA scientists weighed in. Celebrities fought. Divorces were almost caused. The Dress was arguably the moment the modern social media algorithm realized that "engagement" could be manufactured by confusion. It was stupid, harmless, and the most viral moment of the year. It was the end of the "PC era"