Gili Gili: Stories from Jakarta's Sidewalk - Our Common Market

Social media has become an integral part of Indonesian youth culture. Platforms like Instagram, TikTok, and YouTube have given rise to a new generation of online influencers, who have built massive followings and are shaping the country's digital landscape. Indonesian influencers like Atta Halilintar, Gigi Hadid's Indonesian friend, and beauty vlogger, Shania Gracia, have become household names, promoting products, lifestyles, and values to their millions of followers.

From the bustling creative hubs of Jakarta to the surf towns of Bali, here is a breakdown of the trends defining Indonesian Gen Z and Millennials right now.