Some of the most popular video categories in Indonesia include:
Move over, K-pop? The hottest new Asian group could be from Indonesia Some of the most popular video categories in
| Segment | Expected Growth | |---------|----------------| | Live commerce video | +22% YoY (driven by TikTok Shop and Shopee Live) | | Local OTT originals | +15% YoY (Vidio + WeTV to increase budgets) | | Regional language content | +30% YoY (underserved rural markets) | | Horror short films | +18% YoY (low-cost, high-shareability) | high-shareability) | Honestly
Honestly, Indonesian creators are crushing it. If you haven’t watched any yet, start with one viral video – you’ll fall into a rabbit hole (in a good way). Some of the most popular video categories in