For all its democratic glory, the infinite scroll has a cost. The volume of being produced is astronomical. Every minute, over 500 hours of video are uploaded to YouTube alone. We have moved from scarcity of media to an absolute glut.
Interestingly, these two worlds are no longer separate. Major media corporations now mine YouTube for talent. A comedian who built a following of 2 million subscribers with low-fi sketch comedy is no longer an "influencer"; they are a development prospect. Conversely, traditional celebrities have flocked to the tube format. Will Smith’s early YouTube journey, Dwayne Johnson’s constant behind-the-scenes vlogs, and even talk shows migrating to digital-first clips demonstrate that the tube is no longer the minor leagues—it is the majors. xxxsex tube
This has led to the "binge model." Popular media is no longer designed to be episodic; it is designed to be novelistic. A show is now a ten-hour movie, consumed over a weekend. This has changed screenwriting, acting, and cultural longevity. A show that binges well is a hit; a show that requires a week to breathe risks being forgotten. For all its democratic glory, the infinite scroll has a cost
The modern gossip column. Creators react to other creators, news, or pop culture events. We have moved from scarcity of media to an absolute glut