El Mito Del Emprendedor: Por Qué No Despegan Las Pequeñas Empresas y Qué Hacer para Que Funcionen / the e-Myth Revisited
If you have landed on this page, you are likely an aspiring entrepreneur with limited capital. You’ve heard the buzz about Michael Gerber’s legendary book, The E-Myth Revisited —or as it’s known in Spanish,
"El Mito del Emprendedor" is a seminal business book that challenges the assumption that technical experts automatically make good business owners.
It is a "must-read" for solo-founders feeling burnt out. While some find the narrative style a bit dated, its advice on standard operating procedures (SOPs)
