| Product | Trigger | Action | Variable Reward | Investment | | :--- | :--- | :--- | :--- | :--- | | | Loneliness / Boredom | Scroll News Feed | Tribe (likes, comments, drama) | Posting, friending, liking | | Pinterest | Aspiration / Boredom | Pin a photo | Hunt (beautiful new images) | Creating boards, repinning | | Slack | Work anxiety / FOMO | Check channel | Tribe (team recognition, emoji reactions) | Sending messages, adding integrations | | Twitter | Uncertainty / Boredom | Scroll / Tweet | Tribe (retweets, quote tweets) | Following accounts, building timeline | | Pokémon Go | Boredom / Proximity | Walk to a PokeStop | Hunt (rare Pokémon, items) | Catching, evolving, gym battles |
A carousel graphic with the 4 stages of the Hook Model on separate slides. hooked how to build habit-forming products by nir eyal pdf
Most products solve a problem once. Habit-forming products solve a problem continuously. Eyal argues that habits are "behaviors done with little or no conscious thought." The internet is crowded with “vitamins” (nice-to-have products) but starved for “painkillers” (must-have solutions). Hooked teaches you how to turn your vitamin into a painkiller by building a relationship loop. | Product | Trigger | Action | Variable
Eyal
If you need a specific diagram, worksheet, or explanation of any hook step, let me know – I’m happy to help you create your own study materials. Eyal argues that habits are "behaviors done with