The Japanese adult video (JAV) industry is a significant segment of Japan's adult entertainment market. It features a wide range of content, including both censored and uncensored videos. The JAV industry is known for its unique characteristics, including the participation of AV (adult video) stars who often have a significant following.
The industry currently faces a crossroads. A shrinking, aging population means the domestic market is tightening, forcing companies to look outward. This has led to a surge in collaborations with platforms like Netflix and the global "simulcasting" of anime.