is not a niche. It is a mainstream powerhouse waiting to be understood properly. It is the sound of the steel kadhai frying pakoras during monsoon rain. It is the sight of a grey-haired executive doing a headstand on a terrace at sunrise. It is the smell of jasmine flowers woven into a plait next to a MacBook Air.
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: Family remains the foundation of Indian life. While urban areas are shifting toward nuclear families , the traditional joint family system —where multiple generations live together—still provides a critical emotional and financial support network. is not a niche
