Use a compressor so the file is under 5MB for easy emailing. Use Visual Data: Replace paragraphs of text with charts and infographics. Common Mistakes to Avoid Too Much Text: Clients skim; they don't read every word. Outdated Work: If your best case study is from 2018, it's time to update. Generic Templates: A Canva template is fine, but customize it to look unique. Broken Links: Always test your clickable elements before sending. agency's niche (e.g., e-commerce, real estate, B2B SaaS)? Do you have a specific case study you want to highlight? for a specific client pitch?
Mistake: Cover page is just 40 tiny client logos. Fix: Pick your top 3 big wins and blow up their results . Fail #2: Visual Vomiting Mistake: Raw screenshots of Google Analytics with red arrows drawn in MS Paint. Fix: Use clean data wrappers. Extract the numbers and place them in a bold circle. Fail #3: The Vanity Metric Mistake: "We generated 1,000,000 impressions!" Fix: "We generated 1,000,000 impressions, resulting in 12,000 clicks and 300 sales ($90k revenue)." Fail #4: No Date Stamps Mistake: Case study from 2018 that uses obsolete tactics (e.g., Facebook "Like" campaigns). Fix: Include the date of the campaign. "Q3 2024" shows you are current.
Libros litúrgicos
Use a compressor so the file is under 5MB for easy emailing. Use Visual Data: Replace paragraphs of text with charts and infographics. Common Mistakes to Avoid Too Much Text: Clients skim; they don't read every word. Outdated Work: If your best case study is from 2018, it's time to update. Generic Templates: A Canva template is fine, but customize it to look unique. Broken Links: Always test your clickable elements before sending. agency's niche (e.g., e-commerce, real estate, B2B SaaS)? Do you have a specific case study you want to highlight? for a specific client pitch?
Mistake: Cover page is just 40 tiny client logos. Fix: Pick your top 3 big wins and blow up their results . Fail #2: Visual Vomiting Mistake: Raw screenshots of Google Analytics with red arrows drawn in MS Paint. Fix: Use clean data wrappers. Extract the numbers and place them in a bold circle. Fail #3: The Vanity Metric Mistake: "We generated 1,000,000 impressions!" Fix: "We generated 1,000,000 impressions, resulting in 12,000 clicks and 300 sales ($90k revenue)." Fail #4: No Date Stamps Mistake: Case study from 2018 that uses obsolete tactics (e.g., Facebook "Like" campaigns). Fix: Include the date of the campaign. "Q3 2024" shows you are current.
