—and a young, tech-savvy population that spends an average of over seven hours online daily. I. The Rise of Video-on-Demand (VOD) and OTT Platforms
Indonesia is one of the world’s most dynamic and fast-growing digital entertainment markets. With a population of over 270 million, high social media engagement, and the world’s 4th largest TikTok user base, the country has developed a unique blend of traditional storytelling, hyperlocal humor, and global pop culture trends. —and a young, tech-savvy population that spends an
Local productions have effectively "overtaken" Hollywood in the Indonesian market. By 2024, local films captured a 65% market share —and a young