In a world where we curate our best angles and filter our deepest insecurities, the "vsco viewer" has become the modern-day voyeur. We post to be seen, yet we hide behind the aesthetic of "not caring."
Communities like r/vsco and r/VSCOhot (not officially endorsed) exist where users share their favorite profiles. Search for "VSCO hot grid" on Twitter—many photographers cross-post their VSCO links to Twitter to gain followers.
VSCO rejected the "Instagram face"—the heavy makeup, Facetuned skin, and posed perfection. Instead, it celebrated "natural" beauty: freckles, messy buns, no-makeup makeup. However, this "natural" look was just as curated, requiring expensive products (Glossier, anyone?) and careful lighting. It was authenticity as a more expensive, more difficult aesthetic to achieve.
In a world where we curate our best angles and filter our deepest insecurities, the "vsco viewer" has become the modern-day voyeur. We post to be seen, yet we hide behind the aesthetic of "not caring."
Communities like r/vsco and r/VSCOhot (not officially endorsed) exist where users share their favorite profiles. Search for "VSCO hot grid" on Twitter—many photographers cross-post their VSCO links to Twitter to gain followers.
VSCO rejected the "Instagram face"—the heavy makeup, Facetuned skin, and posed perfection. Instead, it celebrated "natural" beauty: freckles, messy buns, no-makeup makeup. However, this "natural" look was just as curated, requiring expensive products (Glossier, anyone?) and careful lighting. It was authenticity as a more expensive, more difficult aesthetic to achieve.