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The Malayali diaspora is one of the most widespread in the world—from the GCC countries to the UK and Australia. In the early 2010s, legitimate streaming services did not exist. While Tamil and Telugu industries had early adopters of OTT, Mollywood lagged. Megashare bridged the gap. A nurse in Kuwait or a software engineer in San Francisco could type "Megashare Malayalam" into Google and find Drishyam (2013) or Bangalore Days (2014) the week after release.
Following the seizure, hundreds of mirror sites popped up (Megashare9, Megashare4u, etc.). However, the golden era of stability was over. These mirrors were riddled with malware, pop-up viruses, and "fake play buttons" that infected users' computers.