Not all social media content is created equal. Here are some types of content that can help you achieve your career goals:

Think of your social media profiles as a portfolio of your skills and interests.

Social media presence has become a primary screening tool for modern employers.

Before we discuss the upside, we must address the elephant in the server room. Recruiters and HR managers are watching you. In fact, according to a 2023 survey by CareerBuilder, 70% of employers use social media to screen candidates before hiring, and 57% have found content that caused them not to hire a candidate.