Interest in Korean culture has evolved from a trend into a permanent lifestyle for 87% of Gen MZ, who now blend global K-pop aesthetics with local Indonesian identity.
: Creative dreamers from suburban and rural areas who redefine luxury through DIY creativity and thrift culture, often blending faith-based values with modern social content. Atlet Cabor Interest in Korean culture has evolved from a
Indonesia, the world's fourth most populous country, has a significant youth population. With over 143 million people under the age of 30, Indonesia's youth are shaping the country's culture, economy, and future. This report provides an overview of Indonesian youth culture and trends, highlighting their values, behaviors, and preferences. With over 143 million people under the age
Indonesian youth are not a monolith. A Gen Z in Jakarta might live on oat milk lattes and K-pop merch, while their peer in Makassar runs a small online thrift shop and follows local dangdut remix accounts. Yet both share a fierce digital creativity, a desire for upward mobility, and a deep-rooted pride in being Indonesian—even as they remix global trends into something uniquely their own. A Gen Z in Jakarta might live on