Corporate Strategy Igor Ansoff Pdf -

The most enduring legacy of Ansoff's work is the , a 2x2 framework used to evaluate growth strategies based on whether products and markets are "new" or "existing".

: While originally appearing in a 1957 article, the book solidified this 2x2 framework for growth. It identifies four distinct strategies based on existing or new products and markets: Market Penetration Market Development Product Development Diversification Strategic vs. Administrative vs. Operating Decisions corporate strategy igor ansoff pdf