The most recent editions are co-authored by Joshua Aronson , Elliot's son and a professor at NYU, ensuring the research remains updated with modern findings in neuroscience and evolutionary psychology. Alternative Audio by Aronson
: Why we ignore evidence that contradicts our beliefs to avoid "cognitive dissonance". the social animal elliot aronson audiobook 2021
In an age of targeted ads and political propaganda, Aronson’s breakdown of persuasion is essential. You will learn the difference between the central route (logical, careful thinking) and peripheral route (emotional, superficial cues) of persuasion. The 2021 edition applies this to TikTok trends and influencer marketing. The most recent editions are co-authored by Joshua