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Poonam's social media strategy has been key to her success. She regularly shares provocative and attention-grabbing content, often pushing the boundaries of what is considered acceptable on social media. Her Instagram feed, which has over 3.5 million followers, features a mix of modeling photoshoots, behind-the-scenes glimpses into her personal life, and promotional content for her various projects. Pandey’s career has not been without its hurdles
Pandey’s career is a case study in the "Attention Economy." Her content—often criticized as being "bold" for the sake of it—allowed her to bypass traditional media. Whether it is legal battles over digital rights
Her stint on shows like Lock Upp revealed a more vulnerable, strategic, and resilient side of her personality, helping her transition from a "viral sensation" to a recognized "personality."