With over 200 million internet users as of 2025, Indonesia is one of the world’s largest and most active digital media markets. Video content—ranging from user-generated vlogs to professionally produced streaming series—constitutes the majority of online engagement. Yet the study of Indonesian popular entertainment has long focused on traditional media (radio, film, television) or on niche online communities. This paper addresses the gap by providing a comprehensive overview of how “popular videos” have become the dominant mode of entertainment in Indonesia, what forms they take, and what their cultural and economic implications are.