In a brilliant (or chaotic) stroke of marketing, both brands decided to launch major TV campaigns at the same time, promoting very similar products: chocolate bars filled with coconut. But it was how they chose to market them that caused a stir.
(English: "Spring for sweet Brigitte...") forar for sode brigitte danish rikke in 1978
(The Neglected Spring), our 1978 was anything but neglected. It was the year of flares, clogs, and the transition from the idealism of the early '70s into something sharper and more modern. Brigitte was the one with the record player and the latest ABBA tapes; Rikke was the one who dared us to bike all the way to the coast before the water was even warm enough to touch. In a brilliant (or chaotic) stroke of marketing,
digital archives. They often hold historical sheet music for Danish pop hits from the 1970s. Historical Context It was the year of flares, clogs, and