More than two decades later, the Santana Supernatural album remains a case study in the Harvard Business Review as often as it appears in Rolling Stone. It taught the music industry that "heritage artists" are not dead—they just need the right collaborators.
It reigned on the Billboard 200 chart for 12 non-consecutive weeks and stayed on the chart for over two years. In the era of *NSYNC and Backstreet Boys, a 52-year-old Mexican-American guitarist dominated the global charts. That is unprecedented. santana supernatural album
: Featuring The Product G&B, this track further cemented the album's dominance by spending 10 weeks at number one, showcasing a fusion of Latin rhythms and R&B. More than two decades later, the Santana Supernatural